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The United States of Google

I’ve been working on an essay for the upcoming Personal Democracy Forum — and also for my book, WWGD? — about the future of government online, and so I want to throw some of the ideas I’ve been playing with out to you for reaction, improvement, and argument, and I want to ask you about your notions of government in the internet age. I’ll start:

* Abolish the Freedom of Information Act. Turn it inside-out. Why should we be asking for information about and from our government? The government should have to ask to keep things from us. Government information — every act of government on our behalf — should be free by default. We must insist on an aggressive ethic of openness. The exceptions should be rare: the personal business of citizens, national security, ongoing criminal investigations and court cases (while they are ongoing), and little else.

In the past, the physical means of information simply did not allow for this; file cabinets filled with papers could not be open to every inspector all the time. But digital files can be. When all business is transacted digitally, it can be captured, stored, and opened to search and analysis. We must insist on it — and not just from the executive branch (as is the case with the current FOIA) but from all branches, and not just from the federal government but from all levels of government. Sunshine everywhere.

The entirety of government must be searchable.

Barack Obama has a start on this. Speaking at Google, he said:

I’ll put government data online in universally accessible formats. I’ll let citizens track federal grants, contracts, earmarks, and lobbyist contacts. I’ll let you participate in government forums, ask questions in real time, offer suggestions that will be reviewed before decisions are made, and let you comment on legislation before it is signed. And to ensure that every government agency is meeting 21st century standards, I’ll appoint the nation’s first Chief Technology Officer.

* Government officials and agencies should blog. This ethic of openness should go beyond official documents and files. Openness should be part of the work habit of government officials and conversation with constituents should be an ethic of government. The open blog is merely a tool and a symbol for this — and a more efficient tool, I’ll add, than individual letters and phone calls. Hillary Clinton has said she wants agencies to blog.

I want to have a much more transparent government, and I think we now have the tools to make that happen. I said the other night at an event in New Hampshire, I want to have as much information about the way our government operates on the Internet so the people who pay for it, the taxpayers of America, can see that. I want to be sure that we actually have like agency blogs. I want people in all the government agencies to be communicating with people because for me, we’re now in an era — which didn’t exist before — where you can have instant access to information, and I want to see my government be more transparent. I want to make sure that we limit, if we can’t eliminate all the no-bid contracts, the cronyism, I want to cut 500,000 government contractors.

More from Clinton here:

I want to put everything on the Internet. I want you to see the budget of every agency. I want you to track everything that goes on in your government — you pay for it, you should know about it. . . . We should even have a government blogging team where people in the agencies are constantly telling all of you, the taxpayers, the citizens of America, everything that’s going on so that you have up-to-the-minute information about what your government is doing, so that you too can be informed, and hold the government accountable.

* Webcast government. The government should put C-SPAN out of business by videoing itself. Obama has said he wants to webcast agency meetings. I say the same should be the case for Congressional meetings and, yes, court sessions, including Supreme Court hearings. I’ve suggested that radio stations and newspapers should get citizens to record and podcast all their local government meetings.

All of government’s deliberations should be watchable. That doesn’t mean they’ll be watched, of course; this is sure to be the lowest rated video in the history of the camera. But that doesn’t matter. All it takes is for one Josh Marshall to get one of his readers to watch one hearing to catch that moment that’s newsworthy. And all the while, the government officials on the other side of the camera will know they are being watched.

Now one could argue that this will turn government into show biz, that politicians will preen for the camera as they have in big hearings and as judges have in televised trials. But the more everything is videoed, the less it becomes special. It becomes the eye of the people, always there: Big Brother, reversed.

* Start GovernmentStorm. If Dell and now Starbucks can do it, government should. These storms, powered by Salesforce.com, enable customers to make suggestions and then to vote and comment on others’ suggestions. In general, good ideas attract votes and conversations and bad ideas die on the vine. One sees trends emerge in the discussion: Starbucks should see that its greatest problem with customers now is not the smell of its sandwiches but the length of its lines. One also sees an incredible generosity from customers; they will spend their time telling companies what they want to buy and how to improve — and only a foolish company would not listen. We’ll surely do the same for our government. Indeed, the more we feel an ownership of our government — the more we can have a role, the more responsive it is to our wishes, needs, and ideas — the better, right?

I think there is another important aspect to this idea: turning the conversation about government to the positive. Today, the default in our discussion of government is negative: that they are doing bad things badly and that we are the watchdogs who’ll catch them in the act. Now that is true in too many cases. And frustration with government is only amplified when we think we are shouting at a brick wall; that is what newspaper columnists — long shut off from the man on the street for whom they thought they were writing and now suddenly able to hear them — are beginning to learn.

But it is destructive to concentrate only on the negative; we have to shift to the constructive. We need to engage in a positive conversation about positive action. That, one hopes, is what Obama’s theme of hope is really about.

So if I were Mark Benioff at Salesforce, I’d offer his storms to any government agency at any level (for free, because it would be a generous gift back and it would also distribute the functionality as a standard of such conversation). And then the wise politician will open up, invite ideas, and hold conversations with constituents there (this won’t work if the politicians don’t engage in that conversation and don’t ...

What happened to crusading newspapers?

While I was in London, the Daily Mail opened a campaign — and quickly declared victory — to ban ecologically dangerous plastic bags from stores. Even the Guardian praised it as Martin Kettle said the Mail set an example for government of finding a problem and just solving it (see also Google).

His point is about government and society but I also see a lesson here for American newspaeprs, which in my day, children, used to crusade. They picked a problem and found a solution and then stacked the deck to take credit for solving it. But at least it got solved. Where did that spirit go?

Here’s Kettle on the Mail and its lessons:

Once the Mail went into action the outcome was settled. Ten pages on Wednesday, seven more on Thursday, another four on Friday and the job was done. The Banish the Bags campaign was well planned, well focused, well judged, well timed and was executed on a scale and with a ruthlessness that would have impressed Bismarck. M&S was lined up in advance to create a second-day wave with its 5p-per-bag charge announcement. . . .

In fact, I would go so far as to say that Labour politicians could learn more valuable practical lessons from what the Mail has done this week than from anything that Barack Obama is doing. This is not a fashionable view. Entranced by Obama’s success, every minister wants to know what he’s taking and how to get some of it for themselves. If only we too could somehow be like Obama, they say, trust and respect would flood back into the dried-up riverbed of British politics. But this is purest delusion. Most of Obama is not hard currency. It doesn’t transfer outside the American market. Forget it. . . .

On the other hand there are three lessons from the Mail campaign that really might be worth attention from our politicians. First, why does it take a newspaper to state the obvious and to get something done about it? . . .

Second, look what can be achieved by identifying a problem, deciding what should happen instead, and planning a strategy that can make it succeed. Modern politics has mislaid that hugely important skill. . . .

Third, isn’t it interesting that Britain is full of people who are keen and ready to respond to a call to do the right thing? . . .

Plastic bags are a problem. They can be reduced by leaders proposing clear solutions and promoting good norms. Don’t make people feel guilty. Don’t always reach for new laws. Help people also to feel they can make a difference and that things can be done differently and better. The Daily Mail understood that. The future may belong to the politicians who understand it too.

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